A delightfully hybrid texture that is easy to pick up with fingers, blends effortlessly, and feels weightless and comfortable on the skin all day.
- Silky, Mousse-Like Feel: The blend of Diisostearyl Malate and Isononyl Isononanoate creates a base that is exceptionally lightweight and silky. It glides over the skin without dragging or tugging.
- Balm-Like Smoothness: The combination of Synthetic Wax and Microcrystalline Wax gives it a solid yet creamy structure that softens instantly upon contact with skin warmth. It feels like a sophisticated, velvety balm rather than a greasy cream.
- Non-Greasy & Non-Sticky: Unlike some cream blushes that can remain tacky, the inclusion of Dimethyl Silylated Silica and film-forming copolymers ensures the initial emollience gives way to a smooth, dry-to-the-touch finish.
It combines the user-friendly application of a cream with the long-wearing, tenacious properties typically found in higher-end formulas. It's designed to stay put and look fresh for hours.
- Easy, Buildable Blending: The initial slip from the emollients allows for seamless blending. You can easily sheer it out for a subtle wash of color or build it up for more intensity without it patching or lifting foundation underneath.
- Enhanced Longevity & Adherence: Polyisobutylene (a key ingredient in many primers) and Triethoxyoctylsilane act as gripping agents. They help the blush adhere to the skin, significantly improving its wear time and making it more resistant to fading from touch or mild sweating.
- Hydrating Lock: The "Hydrating" claim is delivered by creating an occlusive barrier with emollients and Helianthus Annuus Seed Wax. This helps to prevent moisture loss from the skin, keeping the complexion looking fresh and dewy rather than flat or dry.
It's a versatile blush that addresses the desire for natural finish, longevity on various skin types, and a flattering, blurring effect, all wrapped in a delightful user experience.
- For Those Seeking a Natural, "My-Skin-But-Better" Look: The creamy, blendable formula melts into the skin, avoiding a harsh, painted-on stripe of color. It's ideal for achieving a natural, flushed-from-within glow.
- For Oily/Combination Skin Types Worry of Creams: The "cream-to-powder" technology is a key benefit here. As it sets, it loses its tackiness, creating a velvet finish that is less likely to slide off or break up on oilier areas of the face.
- For Mature Skin Concerned with Texture: The CI 77891 (Titanium Dioxide) and silica provide a soft-focus, light-diffusing effect. This helps to blur the appearance of fine lines and pores, giving the cheeks a smoother, more refined look.
The final result is a healthy, soft-focus flush of color that enhances the skin's natural appearance, providing a perfected yet undetectable makeup look.
- Natural Velvet Finish: This is the primary finish. It's not a stark matte nor a shiny shimmer. It provides a soft, skin-like velvety texture that looks plush and sophisticated.
- Luminous, Yet Oil-Controlled: While it sets to a non-tacky finish, the emollient base ensures it never looks flat or chalky. It retains a subtle, healthy luminosity that mimics natural skin, without emphasizing pores or fine lines.
- Blurred & Filtered: The finish has a built-in "filter effect" thanks to the light-diffusing pigments. This makes the skin appear airbrushed and seamlessly blended.
